The core value in each product of LEKIEU is the ideal image of women that LEKIEU wants to honor or pursue in modern society: women who are knowledgeable and competent, with clear principles, a sense of life and independent values of their own. The focus is on honoring the power and sophistication of women, which is also the guiding principle throughout LEKIEU's designs. Each design tells a different story, and each wearer has their own way of telling it. However, overall, the spirit and inner beauty of LEKIEU women remain unchanged. They always carry the elegance of intellect and the radiance of power in every outfit.